What We Do

Our core services are Insights, Strategy, and User Experience. These areas flow together to enable us to continuously measure and learn, then adjust accordingly.

Insights

Insights

  • Stakeholder engagement
  • Statistical analysis
  • User Research
  • Competitor analysis.
  • Stakeholder engagement
  • Statistical analysis
  • User Research
  • Competitor analysis.
Further info


Stakeholder engagement
We believe in the power of the collective. Working with stakeholders, our goals are to understand challenges, resolve issues and make key decisions that will drive the delivery of the project. Workshop sessions we conduct vary depending on the complexity of the project. Sessions are either stakeholder focused or look to define user groups, documenting their requirements and experience at every touchpoint.

Statistical analysis
Statistical analysis enables us to understand how effective your communication channels are, how well they are performing against business objectives, and that they are targeting the intended audience. We use insights from our research to validate the learnings from workshop sessions and identify gaps and opportunities. At this point we create a Measurement Evaluation Framework with benchmarks to monitor the ongoing performance of each channel.

User research
We have developed a toolkit to engage with your existing audience and understand the relevance and sentiment towards existing communications. With insights from your customers and users, we can cite pain points as well as wins in the customer experience. As a result, we create key personas - as representatives of broader customer groups and as reference points for any communication pieces, tailored to the end user.

Competitor analysis
Through competitor analysis we are able to review your position in the marketplace. We assess your competitors’ strengths and weaknesses, in order to spot opportunities. Analysis is conducted through a review process of statistical analysis and evaluation of competitor marketing channels.

Strategy

Strategy

  • Digital strategy
  • Social media strategy
  • Content strategy
  • Search marketing.
  • Digital strategy
  • Social media strategy
  • Content strategy
  • Search marketing.
Further info


Digital strategy

We lead with digital - we believe it is at the heart of all communications. The Digital strategy outlines your overarching communications strategy. It is unique to you, as it is informed by the data gathered from analysis, stakeholders, and your overarching business strategy. The piece covers all owned channels and details their purpose specific to your customer life cycle. The plan defines actions (short to medium to long term), milestones and budget allocations, and it assigns stakeholder roles.

Social media strategy
A Social media strategy is a specific channel strategy. It is an extension of the Digital strategy and outlines the recommended approach for your owned social channels. It details both activation and operational models for social media management. For activation, it breaks down your marketing activities into themes and structures to extend your message. Through operations and governance, we establish policies and procedures that become part of your toolkit to guide staff.

Content strategy
The Content strategy focuses on the planning, creation, delivery and governance of your content (ref. Kristina Halvorson). It is the voice of your brand, encompassing all assets that are used and how they are used across all your channels. Your content strategy is a living document and is constantly evolving in response to the activities of your organisation. It details methods of governance for workflow and monitoring.

Search marketing
This is an important component of your digital strategy. Its purpose is to ensure you are gaining maximum visibility with both organic (SEO and search visibility) and paid (AdWords, Social advertising, retargeting) placements. Our goal is to manage top of funnel activities to ensure you are gaining more qualified leads.

User Experience (UX)

User Experience (UX)

  • Consultation
  • Information architecture (IA)
  • Prototyping
  • Optimisation plans.
  • Consultation
  • Information architecture (IA)
  • Prototyping
  • Optimisation plans.
Further info


Consultation
If Digital Strategy is the macro, User Experience is the micro. Our intent is to ensure your projects are built towards achieving your business objectives without compromising the needs of your audience. Our consultation involves assessing existing systems, as well as the development of new products. We lead the early stages of a project and create Definition Plans to communicate specifications to all stakeholders.

Information architecture (IA)
IA involves the mapping or remapping of a system to ensure information is presented and structured in a logical format. This forms part of your Definition Plan, providing guidelines for the user interface through to the categorisation of content, information flows and visual hierarchies.  

Prototyping
We build prototypes as early as possible, to get your stakeholder buy-in. The purpose is to communicate efficiently how your product or a component will function and feel. Prototypes -  paper-based, static wireframes (lo/hi-fi), or interactive - successfully convey abstract ideas to stakeholders and usability testing teams.

Optimisation plans
Once a product is launched or a strategy put into action, we conduct A/B and multivariate testing to maximise performance. We can iterate on the run to learn and respond to customer behaviour. We view digital assets as living objects - they should constantly grow and evolve to better serve your audience.

Education

Education

From facilitating tutorials to running workshops or one-off knowledge sessions, we help your team work through problems related to your digital marketing efforts. We are also available for speaking engagements.

  • Consultation
  • Speaking
  • Workshops.
  • Consultation
  • Speaking
  • Workshops.
Further info


Consultation

You may need us to give a fresh perspective. We are able to come in and help you out on a short-term basis.

Speaking
We are passionate about our industry and are always looking for opportunities to share our knowledge with a wider audience.

Workshops
We can tailor workshops to develop your team’s understanding in a particular discipline of digital marketing and strategy. We conduct single workshops and extended programs in digital production, digital strategy, social media and user experience.

Outside of the setup and application of digital marketing strategies we can help you, your team, or group, with the following services or recommendations.

Brand-externalServices
Brand-externalServices

External services

We work with a select network of local independent studios who excel in their area. If required, we are able to call upon their expertise to ensure delivery of an end-to-end solution. This allows us to extend our capabilities, without compromising our service delivery. Services and specialists include and aren’t limited to the following:

Service Delivery

  • CRM setup and marketing automation.
  • Development - frontend/backend and mobile
  • Development service and support
  • Digital design - interactive and service design
  • Testing - UAT and usability.

Consultation

  • Business strategy
  • Operational and transformational strategy
  • Research and consumer insights
  • Sales strategy.

More Space For Light is proud to be affiliated with the Strategy Road group of consultants. For more information please visit the Strategy Road website.

What is our approach? See if it sticks.

What is our approach?
See if it sticks
.

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More Space For Light specialises in digital strategy and user experience.
We help organisations understand and embrace digital technologies to better serve their audience.

© 2017 More Space For Light - All rights reserved.
More Space For Light specialises in digital strategy and user experience.
We help organisations understand and embrace digital technologies to better serve their audience.

© 2017 More Space For Light - All rights reserved.